【展会背景/The exhibition background】

    青岛市，又被誉为“东方瑞士”，地处山东半岛东南部沿海，隔海与朝鲜半岛相望。是山东省经济中心城市，计划单列市、副省级城市、全国首批沿海开放城市，世界啤酒之城、是国务院批准的山东半岛蓝色经济区规划核心区域龙头城市。青岛拥有国际性海港和区域性枢纽空港，有一个国家级新区（青岛西海岸新区），经济总量紧排上海浦东新区和天津滨海新区之后，位列第三。 2016年4月25日，《第一财经周刊》发布了新的中国城市分级排名榜单，这份榜单里青岛被定义为一线城市。是繁华的国际现代都市和举世闻名的风景旅游、度假避暑胜地。

  Qingdao, known as the "Oriental Switzerland" again, is located in the shandong peninsula in southeastern coastal, on the other side of the sea and the Korean peninsula. Is the economic center city in shandong province and cities under separate state planning, deputy provincial city, the national first batch of coastal open cities, the city of beer in the world, is the shandong peninsula blue economic zone approved by the state council leading urban planning the core area. Qingdao international harbor and regional hub airport, there is a new city (the west coast of Qingdao, new city) at the national level, economy tight line of Shanghai pudong new area and tianjin binhai new area, the third. On April 25, 2016, the China Business Weekly magazine released a new Chinese city classification ranking list, the list is defined as a line in Qingdao city. Is a prosperous international modern city and the famous scenery tourism, vacation, summer resort. 

 

青岛港始建于1892年，是具有119年历史的国家特大型港口。主要从事各类进出口货物的装卸、储存、中转、分拨等物流服务和国际国内客运服务，与世界上130多个国家和地区的450多个港口有贸易往来。青岛前湾保税港区设立于胶州湾西岸，规划面积9.72平方公里，是全国唯一一家按照"功能整合、政策叠加"的要求，以保税区、保税物流园区以及临近港口整合转型升级形成的保税港区。综合了三者的所有功能和政策，并实现区港合一，拥有其他保税区域所没有的口岸功能。

   Qingdao port was founded in 1892, is a country with 119 years of history oversize port. Mainly engaged in all kinds of import and export of goods loading and unloading, storage, transit, distribution and other logistics service and international domestic passenger services, and the world more than 450 ports in over 130 countries and regions. Qingdao qianwan bonded port area established in jiaozhou bay west bank, planning area of 9.72 square kilometers, is the only company in accordance with the requirements of the "functional integration, superposition of policy", in the bonded area, bonded logistics park and the adjacent port integration transformation and upgrading of formation of the bonded port area. A combination of all three functions and policy, and realize the port area, port bonded area do not have other functions. 

近年来，进口食品行业在我国发展迅猛。据国家统计局研究资料显示，目前我国的进口食品的年销售额已经过千亿，并以每年15%的速度增长，预计到2018年将高达4800亿，中国将成为全球最大的进口食品消费国。进口食品在国内市场的迅速发展并非偶然，在食品本身的特性上，他们品种丰富，质量优秀，口感有异域风情，容易受到追捧，面对国产食品不断出现质量安全事故，消费者有意愿转向进口食品，而对于进口商和经销商来说，他们的利润空间很高，具有很强的吸引力。

   In recent years, the imported food industry developing rapidly in our country. According to the national bureau of statistics research data shows, at present our country imported food sales has after billions of years, and is growing at 15% a year, is expected to be up to 480 billion in 2018, China will become the world's largest consumer of imported food. Imported foods in the rapid development of the domestic market is not an accident, on the characteristics of the food itself, they are rich in variety, excellent quality, taste have different region amorous feelings, easy to popular, in the face of domestic food appear constantly quality safety accident, consumers are willing to import food, and for importers and distributors, their profit space is very high, has a strong appeal. 

如此巨大的商机是支持2017中国（青岛）国际名酒暨进出口食品博览会（CIWFE）办全国大展的基础。 

   Such a huge business opportunity is to support the 2017 China (Qingdao) international wine and food import and export fair (CIWFE) do the basis of the national exhibition.

【2017CIWFE优势/CIWFE 2017 advantage】

（一）为什么是青岛/why is Qingdao：

1、山东是中国最大食品消费市场和中国最大食品生产基地之一、山东——世界级的轻重工业制造工厂、中国最大的食品医药化工产业基地 、环渤海经济圈最大的经济体；

Shandong province is China's largest food consumption market and one of the biggest food production base in China, shandong, the weight of the world class manufacturing factories, China's largest food medicine, chemical industry base, the largest economy in the bohai economic circle; 

2、青岛— 中日韩贸易合作区、环渤海经济区副中心、最具活力的国家级创业型城市.

Qingdao, China, Japan and South Korea and trade cooperation zones, vice center link bohai sea economic zone, the most dynamic national entrepreneurial city 

3、产业集群—全国最大的海洋食品产业集群、全国最大食用农副产品产业集群、全国最大产量的肉类基地、 全国最大的果蔬生产基地、全国最大的食用菌产业基地、全国最大的医药兽药原料药产业集群；

Industry cluster - the nation's largest Marine food industrial clusters, the largest consumption of agricultural and sideline products industry cluster, the meat of the nation's largest production base, the country's largest fruit and vegetable production base, the nation's largest edible fungus industry base, the country's largest pharmaceutical veterinary API industry cluster; 

4、山东交通优势居中国之最：（海：青岛港、日照港、烟台港、威海港，黄河、大运河穿梭山东；高速公路：山东省市中国高速网线覆盖最全的省份，由26条国家级高速穿越山东；机场：拥有济南、青岛、威海、烟台、潍坊、临沂、济宁等大型国际机场；高铁：每十分钟就有京沪高铁一趟穿越山东）。

The most: (sea of shandong traffic advantages in China: Qingdao port, rizhao port, port, major, the Yellow River, the grand canal through shandong; highway: the most complete high-speed Internet coverage of the provinces in China, shandong provinces and cities of 26 national highway through the shandong; airport: have jinan, Qingdao, weihai, yantai, weifang, linyi, jining and other large international airport; the high-speed rail: have the beijing-shanghai high-speed railway every ten minutes a trip through the shandong). 

（二）为什么是8月18日/Why is August 8：

每年八月过后，企业要在原定的年销售计划推进执行的节点上进行一次重新梳理，这不仅是对上半年的销售总结，更是对下半年中秋、春节这两个关键旺季的冲量的决策。九月的选择，决定整个一年的销量！也是经销商为下半年产品做准备的时候！

After August, enterprises must advance in the original sales plan to perform on the node on a comb again, this is not only for the first half of the sales summary, especially for the second half of the year, Spring Festival, Mid-Autumn festival this two key season impulse decision. The choice of September, decided to sales of the whole year! Is also a time for dealers to get ready for the second half of the product! 

（三）为什么来参展/Why to show：

1、反哺式招观：观众全部免费住宿，山东省周边省市500公里境内全用大巴免费接到会场，这是中国首创，组委会投巨资打造2017 CIWFE。誓打造中国效果最好的展会。

The concept of feedback type recruit: audience all free accommodation, peripheral provinces and cities in shandong province in 500 kilometers by bus all free from the meeting, this is the first in China, the brand CIWFE 2017 organizing committee. Make China the best exhibition effect. 

2、深耕细作 近悦远来：2017CIWFE承办单位中贸国际经过十五年的年的深耕细作，我们拥有成熟的办展经验和6万家忠实参展商以及300万买家数据库，让参展企业效果有保证。

High-value, Its shores: 2017 ciwfe organiser zhongmao international after fifteen years of years of high-value, we have a mature experience in exhibition and 6 m loyal exhibitors and buyers 3 million database, make enterprises effect is guaranteed. 

【展示内容/The exhibition content】 

(一)国内企业展区/Domestic enterprises exhibition area 

白酒、葡萄酒、啤酒、功能酒；Liquor, wine, beer, wine; 

各种食品、饮料、生物食品、肉制品、乳制品、烘焙、糖果糕点等

All kinds of food, beverage, food, meat products, dairy products, baking, candy, cakes, etc 

(二)国际企业展区：International business exhibition area: 

进口洋酒、烈性酒、进口葡萄酒、进口食品、饮料、乳制品等

Imported wine, liquor, imported food, beverage, dairy products, etc 

【观众来源/Source of the audience】

1、流通领域：酒水、副食品批发贸易商、经销商、零售商、进口商、加盟商、网商等。

2、采购商：国内各省市大型商超、百货公司、星级酒店、中高档餐饮机构、宾馆、会所、酒吧、咖啡厅、夜总会、连锁餐厅和连锁酒店、免税经营者、卖场、便利店等。

3、团购商：全国各省市机关单位、大型集团、商业地产、餐厅、零售商等。

4、投资者：酒类收藏人士、品酒爱好者、高档会所以及预进军糖酒食品业的投资者。

5、国际贸易商：海外糖酒食品国际贸易商、采购商、进出口商，跨境电商。

6、协会媒介：各省市行业主管单位、酒类食品商协会、媒介媒体。

1, circulation field: beverage, non-staple food wholesale traders, distributors, retailers, importers, franchisees, electronic retailing, etc. 

2, purchaser: large domestic various provinces and cities, department stores, star hotels, upscale dining establishments, hotels, clubs, bars, cafes, clubs, restaurant chains and chain hotels, duty-free operator, stores, convenience stores, etc. 

3, group-buying business: agency units all over the country provinces and cities, large group, commercial real estate, restaurants, retailers, etc. 

4, investors: wine collectors, wine lovers, upscale clubs, and advance into sugar and wine industry investors. 

5, international traders: rum food overseas international traders, buyers, importers and exporters, cross-border electrical contractor. 

6, Media:association director unit, wine food association of provinces and cities, media and media. 

【宣传推广】

1、派发50万张参观券和20万份邀请函以及10万份《展前预览》直接邀请山东省青岛、济南、烟台、淄博、潍坊、临沂、济宁、威海、日照、东营、泰安、聊城、德州、滨州、枣庄、莱芜、菏泽十七地市以及下属的134个县市的商场超市、批发市场、餐饮酒店、宾馆和相关政府部门、企业、代理商前来参观、洽谈、定货。 

2、通过国内各大专业展会宣传，如：上海、广州、深圳、成都、北京等展会，大量派发邀请函、门票、展讯、激发买方的兴趣，形成全方位、轰炸式宣传。 

3、通过60多家专业媒体、90多个网站和30多家大众报纸、电视台等推广宣传。 

4、通过与全省17地市专业批发市场的合作，邀请经销、代理等专业人士参观、洽谈。 

5、重点邀请全国酒水、副食品批发贸易商、经销商、零售商、进口商、加盟商、网商、大型商超、百货公司、星级酒店、中高档餐饮机构、宾馆、会所、酒吧、咖啡厅、夜总会、连锁餐厅和连锁酒店、免税经营者、卖场、便利店、机关单位、大型集团、商业地产、餐厅、零售商、酒类收藏人士、品酒爱好者、高档会所以及预进军糖酒食品业的投资者、海外糖酒食品国际贸易商、采购商、进出口单位。到会参观、订货和参加学术交流会和新产品新技术介绍会。  

6、组委会设立专门的观众组织部，建立的庞大专业观众数据库。通过电话、传真、电子邮件、直邮、拜访、手机短信等多种形式邀请目标客户参观，倾力让参展商获得满意的参展效果。让参展商在短时间里扩展更多业务。全心全意服务于参展商，与参展商共同进步、共同发展。 

7、通过国内外同行业展会宣传本次展会；在国内外专业网站及贸易网站宣传推广；通过举办新闻发布会说明展会情况及活动内容；通过专业报纸、杂志以及电视广告邀请参观商；通过请柬门票邮寄邀请国内外参观商；通过国外驻华大使馆商务处及国外食品行业协会邀请参展商及观展商 

8、国内及国际性权威专业的刊物上连续刊登大会广告，并做专题报道例：将在中国食品报、中国食品质量报、中国食品导报、《中国食品工业》等30多家刊物上作大量宣传。  

9、专业网站：展会将在中国食品商务网、中国食品科技网、中国食品机械设备网、中华乳业网等100多家网站上作大量宣传。   

10、通过大量红色请柬，特邀全国各省市相关协会、学会、政府管理机构及科研院所的领导及工程师技术人员组织组团等到会观摩。 

11、在国内大众性及专业报纸及电视台上连续刊登广告以及辐射全国的专业媒体上做展会宣传报道，由临近会期一个月连续发布展会信息并做专题报到。 

12、国际部重点邀请国外专业买家。

【收费标准】 

展位费用：注：双面开口展位加收1000元角位费

展位类别：     A 类     B 类   C类         特装

展位名称：   精装展位       豪华展位      标准展位    特装空地

          （异型材搭建） （异型材搭建） (3×3/9㎡)    (36㎡起)

国内企业：￥ 8800/展位  ￥ 6800/展位 ￥5800/展位  ￥ 700/㎡

外资企业： ＄ 1600/a  ＄ 1200/a ＄ 1000/a    ＄ 140/㎡